Marketing, Other.
Data details: Graduation rate, gender, ethnicity, and summary are for this specific degree (6-digit CIP) from IPEDS. Salary, debt, and related financial outcomes are based on the degree category (4-digit CIP) from the College Scorecard API. ← Back to search
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Debt to Income Ratio
Debt-to-income analysis for Marketing, Other.: The DTI for this program is 56.0%, which is within the generally accepted range for higher education. While not as low as some top-performing degrees, this ratio suggests that most graduates can manage their student loan payments, especially if they secure employment in related fields. If you are considering Marketing, Other., compare your expected starting salary (currently $42758) to the average debt ($23949) to ensure it fits your financial goals in .
Degrees with a DTI between 0.5 and 0.8 are common, but it's wise to plan your budget and consider loan repayment options.
Important financial note for Marketing, Other.: The debt-to-income ratio for this program is 56.0%, which is above the recommended maximum of 80%. This means that, on average, graduates may need to dedicate a significant portion of their first-year earnings to student loan payments. If you are considering Marketing, Other., be sure to weigh the average starting salary ($42758) against the typical student debt ($23949), and explore scholarships, grants, or alternative funding sources to reduce your financial burden in and beyond.
Key Insights
Considering Marketing, Other.? This major is known for its blend of hands-on learning and career-ready skills. Graduates often start out earning $42758, and with an average student debt of $23949, the debt-to-income ratio is 0.56—pretty reasonable for most students.
With more than 52820 students earning this degree each year, you’ll be part of a vibrant community. Whether you’re interested in job security, making a difference, or just want a degree that opens doors, Marketing, Other. is a smart choice. Don’t forget: internships, networking, and campus involvement can make your experience even more valuable.
Degree Overview
Marketing, Other (CIP 52.1499) is a dynamic and versatile business degree designed for programs that prepare students to create, implement, and manage marketing strategies across diverse industries. This CIP code represents non-traditional, interdisciplinary, or emerging programs that go beyond standard marketing tracks to provide a broad understanding of marketing principles, consumer behavior, and strategic communication.
At its core, marketing is about connecting products or services with the right audience to generate value. Programs under 52.1499 teach students how to analyze markets, understand customer needs, develop branding strategies, and measure marketing effectiveness. Graduates gain creative, analytical, and strategic skills to succeed in competitive business environments.
This degree category is especially relevant as organizations increasingly rely on digital marketing, data analytics, and integrated strategies to reach global audiences and maintain competitive advantage.
What Is a Marketing, Other Degree?
A degree classified under CIP 52.1499 represents non-traditional or interdisciplinary marketing programs that combine core marketing principles with practical applications in advertising, digital media, branding, and consumer engagement. Schools use this classification when programs extend beyond standard marketing tracks or integrate emerging marketing fields.
Depending on the institution, programs may include coursework in:
- Market research and consumer behavior
- Digital marketing and social media strategy
- Brand management and advertising
- Sales strategies and customer relationship management
- Marketing analytics and performance measurement
- Product development and innovation
- Integrated marketing communications
- Marketing law, ethics, and compliance
- Global and international marketing strategies
The emphasis is on creative problem-solving, analytical skills, and practical marketing applications to prepare graduates for diverse roles in business and marketing.
Who Should Consider This Degree?
Marketing, Other is ideal for students who:
- Are interested in advertising, branding, or digital marketing
- Enjoy analyzing consumer behavior and market trends
- Want to work in dynamic, creative, and strategic roles
- Prefer flexible career options across industries
- May pursue graduate studies or professional certifications in marketing or communications
This degree appeals to individuals who value creativity, communication, and strategic thinking.
What Will You Learn?
Students in 52.1499 programs learn to develop and implement marketing strategies that drive business growth. Coursework emphasizes market analysis, brand development, digital tools, and integrated communication.
You will develop the ability to identify target audiences, craft compelling messaging, leverage digital channels, and measure marketing effectiveness.
Core Skills You’ll Build
Most programs help students develop skills such as:
- Conducting market research and analyzing consumer behavior
- Developing marketing campaigns and branding strategies
- Managing social media and digital marketing platforms
- Implementing sales and customer engagement strategies
- Evaluating marketing performance and ROI
- Applying ethical principles and compliance standards
- Communicating effectively with internal teams and external stakeholders
- Utilizing data analytics and marketing software tools
These skills are essential for success in marketing, advertising, and brand management roles.
Topics You May Explore
Coursework may include subjects such as:
- Market research and consumer behavior
- Digital marketing and social media strategy
- Brand management and advertising
- Sales strategy and customer relationship management
- Marketing analytics and performance metrics
- Product development and innovation
- Integrated marketing communications
- Marketing law, ethics, and compliance
- Global and international marketing
Many programs incorporate practical projects, case studies, and internships to provide hands-on experience.
What Jobs Can You Get With This Degree?
A Marketing, Other degree prepares graduates for a variety of marketing, advertising, and communications roles.
Common career paths include:
- Marketing Coordinator or Specialist
- Brand or Product Manager
- Digital Marketing or Social Media Manager
- Market Research Analyst
- Advertising or Promotions Specialist
- Sales and Customer Relationship Manager
- Marketing Consultant or Strategist
- Content and Communication Specialist
Experience, internships, and certifications can accelerate career advancement into management or leadership roles.
Where Can You Work?
Graduates commonly work in:
- Corporations and multinational organizations
- Advertising and marketing agencies
- Digital media and social media companies
- Consulting and professional services firms
- Nonprofit organizations and public institutions
- Retail, technology, and e-commerce companies
- Healthcare, hospitality, and tourism organizations
Marketing expertise is in demand across nearly every industry, providing broad career opportunities.
How Much Can You Earn?
Earnings vary based on role, experience, and industry. Typical ranges include:
- Entry-level marketing roles: $40,000–$55,000 annually
- Mid-level specialists or coordinators: $55,000–$75,000
- Senior managers, brand managers, or directors: $80,000–$120,000+
Professional certifications and experience can further increase earning potential.
Is This Degree Hard?
The academic difficulty is moderate. Students must be comfortable with analytical thinking, creativity, data interpretation, and communication. Success requires problem-solving, project management, and the ability to adapt to rapidly changing marketing environments.
Who Should Choose CIP 52.1499 Specifically?
This CIP code may be a strong match if you:
- Are interested in marketing, advertising, or digital media
- Enjoy analyzing consumer behavior and market trends
- Want versatile, creative, and strategic career options
- May pursue graduate studies or certifications in marketing
- Value both creative and analytical skills
How to Prepare in High School
Students interested in marketing should:
- Take business, marketing, and economics courses
- Develop communication, writing, and presentation skills
- Participate in marketing, entrepreneurship, or business clubs
- Learn digital tools, social media, and basic analytics
- Explore internships, part-time work, or volunteer opportunities related to marketing
Marketing, Other represents a practical, creative, and adaptable pathway for students who want to develop and implement marketing strategies—preparing them for careers across advertising, digital media, branding, and business communications.
Personality Fit (RIASEC Profile)
Official assessment tool by the U.S. Department of Labor