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Massage Therapists

SOC: 31-9011 • Data from U.S. Bureau of Labor Statistics & O*NET

Key Insights

Massage Therapists are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.

The median annual salary for this occupation is $57,950, which is below the typical salary for this field. Over the next decade, employment is projected to grow by 15.0%, reflecting very strong growth trends and exceptional demand for this field . The automation risk for this occupation is 48.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 9.6, which can be an important factor for job satisfaction and overall well-being.

Individuals with Social, Conventional, or Investigative personality traits tend to thrive in this career. Key skills for success include Communication skills, Decision-making skills, Empathy, Integrity, Interpersonal skills, Physical stamina, Physical strength and dexterity, Time-management skills. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.

The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Offices of chiropractors, which may provide additional opportunities for specialization and growth.

Whether you are just starting your career journey or looking to make a change, Massage Therapists offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.

What They Do

Massage Therapists are healthcare and wellness professionals who use therapeutic touch and manual techniques to relieve pain, reduce stress, improve circulation, and support overall physical and mental well-being. They work with clients to address muscle tension, injuries, and chronic conditions while promoting relaxation and recovery. Their role blends clinical knowledge with personalized care in a wide range of wellness and healthcare settings.

This career is well suited for individuals who enjoy helping others feel better, working hands-on, and supporting holistic health.

What Do Massage Therapists Do?

Massage therapists assess clients’ needs and apply appropriate techniques to support health and comfort. Their responsibilities focus on safety, effectiveness, and client well-being.

Common responsibilities include:

  • Evaluating clients’ health histories and treatment goals
  • Applying massage techniques to muscles and soft tissues
  • Adjusting pressure and methods based on client feedback
  • Maintaining a clean, safe, and calming treatment environment
  • Documenting sessions and client progress
  • Educating clients on stretching, posture, or self-care
  • Following professional ethics and hygiene standards

Types of Massage Therapy

Massage therapists may specialize in one or more techniques or client populations:

  • Swedish Massage: Focuses on relaxation and stress relief.
  • Deep Tissue Massage: Targets chronic muscle tension and pain.
  • Sports Massage: Supports athletic performance and injury recovery.
  • Medical or Clinical Massage: Works alongside healthcare providers.
  • Prenatal Massage: Supports comfort during pregnancy.
  • Reflexology and Specialized Techniques: Focus on specific pressure points.

Skills and Abilities Needed

Massage therapists combine physical skill with interpersonal awareness.

Core Professional Skills

- Knowledge of human anatomy and physiology - Proficiency in massage techniques and body mechanics - Client assessment and treatment planning - Hygiene, sanitation, and safety practices - Time management and session flow - Basic recordkeeping and scheduling

Personal Qualities That Matter

- Empathy and compassion - Physical stamina and strength - Professional boundaries and ethics - Good communication and listening skills - Calm, supportive presence - Attention to client comfort and feedback

Education and Licensure Pathway

Becoming a massage therapist requires formal training and licensure:

  • Postsecondary Massage Therapy Program: Typically 500–1,000+ hours of instruction
  • Licensing Examination: Required in most states
  • State Licensure or Certification: Legal requirement to practice
  • Continuing Education: Required to maintain licensure and learn new techniques
  • Professional Memberships (optional): Support credibility and networking

Licensing requirements vary by state and country.

Where Do Massage Therapists Work?

Massage therapists are employed across healthcare and wellness environments:

  • Spas and Wellness Centers
  • Chiropractic and Physical Therapy Clinics
  • Hospitals and Medical Offices
  • Sports and Fitness Facilities
  • Hotels, Resorts, and Cruise Ships
  • Self-Employed or Private Practices

Work schedules may include evenings, weekends, or flexible hours.

How Much Do Massage Therapists Earn?

Earnings vary based on location, setting, and client base:

  • Entry-Level Therapists: Typically earn hourly wages or per-session fees
  • Experienced or Specialized Therapists: Often earn higher pay with repeat clientele
  • Self-Employed Therapists: Income depends on scheduling and demand

Compensation may include tips or package pricing.

Is This Career Difficult?

Massage therapy is physically demanding and requires strong body mechanics. Therapists must manage physical strain, emotional boundaries, and client expectations. The challenge lies in delivering consistent, high-quality care while protecting one’s own health and well-being.

Who Should Consider Becoming a Massage Therapist?

This career may be a strong fit if you:

  • Enjoy hands-on healing work
  • Want to help people manage pain and stress
  • Are comfortable working one-on-one with clients
  • Prefer flexible or self-directed schedules
  • Value wellness, balance, and holistic health

How to Prepare Early

  • Study anatomy, biology, or health sciences
  • Practice good posture and body mechanics
  • Develop communication and interpersonal skills
  • Explore wellness or fitness-related experiences
  • Research accredited massage therapy programs

Massage therapists promote healing and relaxation through skilled, compassionate touch, helping clients improve physical comfort, reduce stress, and enhance overall well-being.

Career Video

Video from CareerOneStop, sponsored by U.S. Department of Labor

Key facts

Median: $57,950
Employment: 168,000
Growth (2024–2034): +15.0%
Education: Postsecondary

Top Skills

Communication skills Decision-making skills Empathy Integrity Interpersonal skills Physical stamina Physical strength and dexterity Time-management skills

StartRight Career Intelligence Metrics

Job Growth Outlook

+15.0%
Exceptional growth: This field is projected to grow much faster than average, with strong demand for new professionals.

Automation Risk Assessment

Medium Risk
48.0% probability of being automated in the next 10-20 years. This job has some routine elements but still requires human judgment and interaction.

Work-Life Balance Score

9.6/10
Excellent work-life balance based on typical work schedules, stress levels, and time demands.

Personality Fit (RIASEC Profile)

5.8
Realistic
6.0
Investigative
4.4
Artistic
8.4
Social
4.6
Enterprising
7.4
Conventional
Powered by O*NET Career Profiling

Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.

O*NET Official Logo Official assessment tool by the U.S. Department of Labor

Strengths

  • High Demand
  • Flexible Work
  • Continuous Learning

Challenges

  • Burnout Risk
  • Rapid Technological Change

Median Salary Comparison

Employment projection (2024–2034)

Geographic Employment & Wage Analysis

BLS OEWS Data Updated 2024-05
View Interactive BLS Maps

States with Highest Employment

  • California 15,240
  • Texas 7,780
  • Florida 7,660
  • New York 4,700
  • Illinois 4,600
  • Colorado 4,160
  • Washington 3,590
  • Arizona 2,840
  • North Carolina 2,750
  • Pennsylvania 2,700
BLS OEWS data (2024-05)

Regional Wage Variations

  • California -16%
    $48,430
  • Texas -2%
    $56,540
  • Florida -14%
    $49,880
  • New York 1%
    $58,730
  • Illinois 5%
    $60,640
  • Colorado 3%
    $59,560
  • Washington +43%
    $82,820
  • Arizona 3%
    $59,550
  • North Carolina +6%
    $61,670
  • Pennsylvania -1%
    $57,660
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High Growth: +3.2%
Los Angeles-Long Beach
Employment: High Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium Growth: +1.5%
Dallas-Fort Worth
Employment: Medium Growth: +4.1%
San Francisco-Oakland
Employment: High Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Offices of chiropractors
85%
Offices of all other health practitioners
70%
Personal care services
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South