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Photographers

SOC: 27-4021 • Data from U.S. Bureau of Labor Statistics & O*NET

Key Insights

Photographers are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.

The median annual salary for this occupation is $42,520, which is below the typical salary for this field. Over the next decade, employment is projected to grow by 2.0%, reflecting modest demand and new opportunities . The automation risk for this occupation is 15.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 8.4, which can be an important factor for job satisfaction and overall well-being.

Individuals with Artistic, Social, or Enterprising personality traits tend to thrive in this career. Key skills for success include Artistic ability, Business skills, Computer skills, Customer-service skills, Detail-oriented skills, Interpersonal skills. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.

The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Publishing, broadcasting, and content providers, which may provide additional opportunities for specialization and growth.

Whether you are just starting your career journey or looking to make a change, Photographers offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.

What They Do

Photographers are creative professionals who capture, edit, and produce images that tell stories, document events, and communicate ideas. Their work spans artistic expression, commercial projects, journalism, and technical imaging, using photography to inform, persuade, preserve memories, or create visual impact. Photographers blend artistic vision with technical skill to produce compelling visuals across print and digital media.

This career is well suited for individuals who enjoy creativity, visual storytelling, and working independently or with clients in diverse settings.

What Do Photographers Do?

Photographers plan, shoot, and process images to meet artistic, editorial, or commercial goals.

Common responsibilities include:

  • Planning photo shoots and selecting locations or studios
  • Setting up cameras, lighting, and accessories
  • Capturing images according to creative or client requirements
  • Editing and retouching photos using digital software
  • Organizing, storing, and archiving image files
  • Communicating with clients or editors to refine visual goals
  • Managing copyrights, licenses, and usage agreements

Types of Photography

Photographers may specialize in particular subjects or markets:

  • Portrait Photographers: Capture individuals, families, or groups.
  • Commercial and Advertising Photographers: Create images for marketing and branding.
  • Photojournalists: Document news events and real-world stories.
  • Fashion and Editorial Photographers: Work with designers, models, and publications.
  • Nature and Wildlife Photographers: Photograph landscapes and animals.
  • Scientific or Technical Photographers: Produce precise images for research or documentation.

Skills and Abilities Needed

Photographers combine creative vision with technical expertise.

Core Professional Skills

- Camera operation and exposure control - Lighting techniques and composition - Digital photo editing and retouching - Visual storytelling and aesthetic judgment - File management and workflow organization - Understanding of copyright and image usage

Personal Qualities That Matter

- Creativity and artistic sensitivity - Attention to detail - Patience and timing - Communication and interpersonal skills - Adaptability to changing conditions - Self-motivation and business awareness

Education and Training Pathway

Paths into photography are flexible and portfolio-driven:

  • Postsecondary Education (optional): Photography, fine arts, or visual media programs
  • Hands-On Practice and Portfolio Development: Essential for demonstrating skill
  • Workshops and Mentorships: Learning advanced techniques and styles
  • On-the-Job Experience: Assisting professional photographers
  • Continuous Learning: Keeping up with equipment and software advances

Where Do Photographers Work?

Photographers work in a variety of creative and commercial environments:

  • Freelance and Self-Employed Settings
  • Photography Studios
  • Media and Publishing Organizations
  • Advertising and Marketing Agencies
  • Corporate and E-Commerce Teams
  • Scientific, Medical, or Government Institutions

Work may involve travel, irregular hours, and project-based schedules.

How Much Do Photographers Earn?

Earnings vary widely based on specialization, experience, and business model:

  • Entry-Level or Part-Time Photographers: Often earn project-based income
  • Established Professionals: Earn more through reputation and client base
  • Commercial or Specialized Photographers: May earn higher fees

Income can fluctuate with demand and contracts.

Is This Career Difficult?

Photography is both creatively and competitively demanding. Professionals must balance artistic vision with technical execution, client expectations, and business management. The challenge lies in standing out creatively, adapting to technology changes, and sustaining consistent work.

Who Should Consider Becoming a Photographer?

This career may be a strong fit if you:

  • Enjoy visual creativity and storytelling
  • Are technically curious about cameras and lighting
  • Can work independently and manage projects
  • Communicate well with clients or subjects
  • Are comfortable with variable income

How to Prepare Early

  • Practice photography regularly across different subjects
  • Learn composition, lighting, and editing fundamentals
  • Build a strong portfolio of your best work
  • Study visual arts and storytelling techniques
  • Explore business basics for freelance or studio work

Photographers translate moments, ideas, and emotions into lasting images, using light, composition, and creativity to shape how stories are seen, remembered, and shared across cultures and media.

Career Video

Video from CareerOneStop, sponsored by U.S. Department of Labor

Key facts

Median: $42,520
Employment: 151,200
Growth (2024–2034): +2.0%
Education: High school diploma

Top Skills

Artistic ability Business skills Computer skills Customer-service skills Detail-oriented skills Interpersonal skills

StartRight Career Intelligence Metrics

Job Growth Outlook

+2.0%
Modest growth: Some new jobs will be created, but growth is slower than average.

Automation Risk Assessment

Low Risk
15.0% probability of being automated in the next 10-20 years. This job is relatively safe from automation due to its creative, social, or complex problem-solving requirements.

Work-Life Balance Score

8.4/10
Excellent work-life balance based on typical work schedules, stress levels, and time demands.

Personality Fit (RIASEC Profile)

5.0
Realistic
5.6
Investigative
9.6
Artistic
7.4
Social
6.2
Enterprising
4.4
Conventional
Powered by O*NET Career Profiling

Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.

O*NET Official Logo Official assessment tool by the U.S. Department of Labor

Strengths

  • High Demand
  • Flexible Work
  • Continuous Learning

Challenges

  • Burnout Risk
  • Rapid Technological Change

Median Salary Comparison

Employment projection (2024–2034)

Geographic Employment & Wage Analysis

BLS OEWS Data Updated 2024-05
View Interactive BLS Maps

States with Highest Employment

  • California 7,300
  • Florida 4,450
  • Texas 3,780
  • New York 3,620
  • Illinois 2,530
  • Pennsylvania 2,000
  • Ohio 1,970
  • Georgia 1,950
  • North Carolina 1,620
  • Virginia 1,360
BLS OEWS data (2024-05)

Regional Wage Variations

  • California +19%
    $50,610
  • Florida -10%
    $38,230
  • Texas -14%
    $36,760
  • New York +36%
    $57,700
  • Illinois -19%
    $34,600
  • Pennsylvania -7%
    $39,640
  • Ohio -20%
    $33,990
  • Georgia -6%
    $40,050
  • North Carolina -10%
    $38,400
  • Virginia 2%
    $43,180
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High Growth: +3.2%
Los Angeles-Long Beach
Employment: High Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium Growth: +1.5%
Dallas-Fort Worth
Employment: Medium Growth: +4.1%
San Francisco-Oakland
Employment: High Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Publishing, broadcasting, and content providers
85%
Retail trade
70%
Arts, entertainment, and recreation
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South