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Models

SOC: 41-9012 • Data from U.S. Bureau of Labor Statistics & O*NET

Key Insights

Models are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.

The median annual salary for this occupation is $89,990, which is above the typical salary for this field. Over the next decade, employment is projected to decline by -1.0%, which may mean increased competition for roles . The automation risk for this occupation is 38.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 7.5, which can be an important factor for job satisfaction and overall well-being.

Individuals with Enterprising, Social, or Conventional personality traits tend to thrive in this career. Key skills for success include Discipline, Interpersonal skills, Listening skills, Organizational skills, Persistence, Photogenic, Style. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.

The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Publishing, broadcasting, and content providers, which may provide additional opportunities for specialization and growth.

Whether you are just starting your career journey or looking to make a change, Models offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.

What They Do

Models display clothing, accessories, or other products for fashion, advertising, or promotional purposes. They pose for photographers, walk runways, or participate in promotional events to showcase products. Their work is critical in fashion, marketing, and media industries.

This career is well suited for individuals who enjoy fashion, presentation, and performing in front of audiences or cameras.

What Do Models Do?

These professionals work with designers, photographers, and clients to present products and artistic concepts.

Common responsibilities include:

  • Posing for photographs, videos, or live presentations
  • Walking runways or participating in fashion shows
  • Collaborating with photographers, stylists, and designers
  • Following directions for positioning, expression, and movement
  • Maintaining personal appearance, fitness, and grooming
  • Attending castings, fittings, and promotional events
  • Promoting products or brands for marketing campaigns

Key Areas of Modeling

Models may specialize in particular types of work:

  • Fashion and Runway Modeling: Showcasing designer clothing and accessories
  • Commercial and Advertising: Appearing in advertisements, catalogs, and promotional materials
  • Fitness and Lifestyle Modeling: Promoting health, sports, or lifestyle products
  • Promotional and Trade Show Modeling: Representing brands at events or public appearances
  • Editorial and Print Modeling: Posing for magazines, print media, or online publications

Skills and Abilities Needed

Models combine physical presentation with confidence and adaptability.

Core Professional Skills

- Posing, movement, and runway techniques - Understanding of fashion, style, and trends - Ability to convey emotion and expression through body language - Collaboration with photographers, designers, and stylists - Time management for castings, shoots, and events - Professionalism in client and media interactions

Personal Qualities That Matter

- Confidence and poise - Flexibility and adaptability - Physical fitness and maintenance of appearance - Patience and persistence - Communication and interpersonal skills - Professionalism and reliability

Education and Career Pathway

This role typically emphasizes experience and professional development over formal education:

  • High School Diploma or Equivalent (minimum): Basic communication and professionalism skills
  • Modeling Training or Workshops (optional): Learning posing, runway, and presentation techniques
  • Portfolio Development: Building a collection of professional photographs and experience
  • Agency Representation (optional): Working with modeling agencies to find opportunities
  • Continuous Learning: Staying current with fashion trends, styling, and industry standards

Where Do Models Work?

They are employed in industries that require visual promotion or fashion representation:

  • Fashion and Apparel Companies
  • Advertising and Marketing Agencies
  • Photographic and Media Studios
  • Trade Shows, Events, and Promotional Campaigns
  • Online and Print Publications

Work environments include studios, runways, outdoor shoots, and event locations.

Is This Career Difficult?

This career requires physical maintenance, confidence, and adaptability. Models must manage schedules, meet client expectations, and maintain a professional appearance under demanding conditions.

Who Should Consider This Career?

This career may be a strong fit if you:

  • Enjoy fashion, modeling, and presenting products
  • Have confidence and comfort performing in front of audiences or cameras
  • Can maintain physical appearance and personal fitness
  • Are adaptable and professional under pressure
  • Want a career in fashion, media, or advertising

How to Prepare Early

  • Take courses or workshops in modeling, fashion, and presentation skills
  • Develop a professional portfolio with photographs and experience
  • Gain experience through local fashion shows, photo shoots, or promotional work
  • Maintain physical fitness and personal grooming
  • Network with agencies, photographers, and industry professionals

Models showcase products and fashion, combining confidence, presentation skills, and professionalism to bring visual concepts to life.

Career Video

Video from CareerOneStop, sponsored by U.S. Department of Labor

Key facts

Median: $89,990
Employment: 6,700
Growth (2024–2034): -1.0%
Education: No formal educational credential

Top Skills

Discipline Interpersonal skills Listening skills Organizational skills Persistence Photogenic Style

StartRight Career Intelligence Metrics

Job Growth Outlook

-1.0%
Declining: Fewer jobs are expected in the future, so competition may be higher.

Automation Risk Assessment

Medium Risk
38.0% probability of being automated in the next 10-20 years. This job has some routine elements but still requires human judgment and interaction.

Work-Life Balance Score

7.5/10
Good work-life balance based on typical work schedules, stress levels, and time demands.

Personality Fit (RIASEC Profile)

4.4
Realistic
5.0
Investigative
5.4
Artistic
8.0
Social
9.0
Enterprising
5.8
Conventional
Powered by O*NET Career Profiling

Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.

O*NET Official Logo Official assessment tool by the U.S. Department of Labor

Strengths

  • High Demand
  • Flexible Work
  • Continuous Learning

Challenges

  • Burnout Risk
  • Rapid Technological Change

Median Salary Comparison

Employment projection (2024–2034)

Geographic Employment & Wage Analysis

BLS OEWS Data Updated 2024-05
View Interactive BLS Maps

States with Highest Employment

  • California 880
  • Ohio 350
  • Pennsylvania 120
  • Illinois 50
  • Virginia 50
  • Utah 40
  • Maryland 30
BLS OEWS data (2024-05)

Regional Wage Variations

  • California -31%
    $62,400
  • Ohio -56%
    $39,310
  • Pennsylvania -36%
    $57,530
  • Illinois -48%
    $46,960
  • Virginia -50%
    $44,860
  • Maryland -49%
    $45,760
  • Alaska -45%
    $49,880
  • Florida -51%
    $44,510
  • Indiana -43%
    $51,570
  • New Jersey -62%
    $33,970
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High Growth: +3.2%
Los Angeles-Long Beach
Employment: High Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium Growth: +1.5%
Dallas-Fort Worth
Employment: Medium Growth: +4.1%
San Francisco-Oakland
Employment: High Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Publishing, broadcasting, and content providers
85%
Ambulatory healthcare services
70%
Educational services; state, local, and private
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South