Key Insights
Models are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.
The median annual salary for this occupation is $89,990, which is above the typical salary for this field. Over the next decade, employment is projected to decline by -1.0%, which may mean increased competition for roles . The automation risk for this occupation is 38.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 7.5, which can be an important factor for job satisfaction and overall well-being.
Individuals with Enterprising, Social, or Conventional personality traits tend to thrive in this career. Key skills for success include Discipline, Interpersonal skills, Listening skills, Organizational skills, Persistence, Photogenic, Style. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.
The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Publishing, broadcasting, and content providers, which may provide additional opportunities for specialization and growth.
Whether you are just starting your career journey or looking to make a change, Models offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.
What They Do
Models display clothing, accessories, or other products for fashion, advertising, or promotional purposes. They pose for photographers, walk runways, or participate in promotional events to showcase products. Their work is critical in fashion, marketing, and media industries.
This career is well suited for individuals who enjoy fashion, presentation, and performing in front of audiences or cameras.
What Do Models Do?
These professionals work with designers, photographers, and clients to present products and artistic concepts.
Common responsibilities include:
- Posing for photographs, videos, or live presentations
- Walking runways or participating in fashion shows
- Collaborating with photographers, stylists, and designers
- Following directions for positioning, expression, and movement
- Maintaining personal appearance, fitness, and grooming
- Attending castings, fittings, and promotional events
- Promoting products or brands for marketing campaigns
Key Areas of Modeling
Models may specialize in particular types of work:
- Fashion and Runway Modeling: Showcasing designer clothing and accessories
- Commercial and Advertising: Appearing in advertisements, catalogs, and promotional materials
- Fitness and Lifestyle Modeling: Promoting health, sports, or lifestyle products
- Promotional and Trade Show Modeling: Representing brands at events or public appearances
- Editorial and Print Modeling: Posing for magazines, print media, or online publications
Skills and Abilities Needed
Models combine physical presentation with confidence and adaptability.
Core Professional Skills
- Posing, movement, and runway techniques - Understanding of fashion, style, and trends - Ability to convey emotion and expression through body language - Collaboration with photographers, designers, and stylists - Time management for castings, shoots, and events - Professionalism in client and media interactionsPersonal Qualities That Matter
- Confidence and poise - Flexibility and adaptability - Physical fitness and maintenance of appearance - Patience and persistence - Communication and interpersonal skills - Professionalism and reliabilityEducation and Career Pathway
This role typically emphasizes experience and professional development over formal education:
- High School Diploma or Equivalent (minimum): Basic communication and professionalism skills
- Modeling Training or Workshops (optional): Learning posing, runway, and presentation techniques
- Portfolio Development: Building a collection of professional photographs and experience
- Agency Representation (optional): Working with modeling agencies to find opportunities
- Continuous Learning: Staying current with fashion trends, styling, and industry standards
Where Do Models Work?
They are employed in industries that require visual promotion or fashion representation:
- Fashion and Apparel Companies
- Advertising and Marketing Agencies
- Photographic and Media Studios
- Trade Shows, Events, and Promotional Campaigns
- Online and Print Publications
Work environments include studios, runways, outdoor shoots, and event locations.
Is This Career Difficult?
This career requires physical maintenance, confidence, and adaptability. Models must manage schedules, meet client expectations, and maintain a professional appearance under demanding conditions.
Who Should Consider This Career?
This career may be a strong fit if you:
- Enjoy fashion, modeling, and presenting products
- Have confidence and comfort performing in front of audiences or cameras
- Can maintain physical appearance and personal fitness
- Are adaptable and professional under pressure
- Want a career in fashion, media, or advertising
How to Prepare Early
- Take courses or workshops in modeling, fashion, and presentation skills
- Develop a professional portfolio with photographs and experience
- Gain experience through local fashion shows, photo shoots, or promotional work
- Maintain physical fitness and personal grooming
- Network with agencies, photographers, and industry professionals
Models showcase products and fashion, combining confidence, presentation skills, and professionalism to bring visual concepts to life.
Career Video
Key facts
Top Skills
StartRight Career Intelligence Metrics
Job Growth Outlook
-1.0%Automation Risk Assessment
Medium RiskWork-Life Balance Score
7.5/10Personality Fit (RIASEC Profile)
Powered by O*NET Career Profiling
Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.
Strengths
- High Demand
- Flexible Work
- Continuous Learning
Challenges
- Burnout Risk
- Rapid Technological Change
Median Salary Comparison
Employment projection (2024–2034)
Geographic Employment & Wage Analysis
BLS OEWS Data Updated 2024-05States with Highest Employment
- California 880
- Ohio 350
- Pennsylvania 120
- Illinois 50
- Virginia 50
- Utah 40
- Maryland 30
Regional Wage Variations
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California -31%$62,400
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Ohio -56%$39,310
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Pennsylvania -36%$57,530
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Illinois -48%$46,960
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Virginia -50%$44,860
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Maryland -49%$45,760
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Alaska -45%$49,880
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Florida -51%$44,510
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Indiana -43%$51,570
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New Jersey -62%$33,970