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Tour and Travel Guides

SOC: 39-7010 • Data from U.S. Bureau of Labor Statistics & O*NET

Key Insights

Tour and Travel Guides are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.

The median annual salary for this occupation is $36,660, which is above the typical salary for this field. Over the next decade, employment is projected to grow by 8.0%, following overall growth trends and steady opportunities . The automation risk for this occupation is 32.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 6.3, which can be an important factor for job satisfaction and overall well-being.

Individuals with Social, Artistic, or Realistic personality traits tend to thrive in this career. Key skills for success include Adaptability, Customer-service skills, Detail oriented, Interpersonal skills, Speaking and listening skills. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.

The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Travel arrangement and reservation services, which may provide additional opportunities for specialization and growth.

Whether you are just starting your career journey or looking to make a change, Tour and Travel Guides offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.

What They Do

Tour and Travel Guides lead individuals or groups on sightseeing and recreational trips while providing information about locations, history, culture, and attractions. They ensure an engaging and educational experience for travelers. Their work is critical in tourism, cultural education, and hospitality industries.

This career is well suited for individuals who enjoy public speaking, history, culture, and interacting with people.

What Do Tour and Travel Guides Do?

These guides plan and conduct tours, share information, and manage group activities.

Common responsibilities include:

  • Planning and organizing tour itineraries
  • Leading groups through historical, cultural, or recreational sites
  • Providing engaging commentary and educational information
  • Ensuring the safety and comfort of tour participants
  • Answering questions and addressing traveler needs
  • Coordinating with transportation, accommodations, and attractions
  • Maintaining records of tour activities and feedback

Key Areas of Tour and Travel Guiding

Guides may focus on specific types of tours or regions:

  • Historical and Cultural Tours: Educating participants about local history and landmarks
  • Outdoor and Adventure Tours: Leading hikes, nature excursions, or recreational activities
  • City and Sightseeing Tours: Providing orientation and commentary for urban attractions
  • Special Interest Tours: Focusing on themes like food, art, or wildlife
  • Tour Planning and Coordination: Organizing schedules, tickets, and logistics

Skills and Abilities Needed

Tour guides combine communication, organizational, and interpersonal skills.

Core Professional Skills

- Knowledge of local history, culture, and attractions - Public speaking and presentation skills - Tour planning and logistics management - Customer service and group management - Safety awareness and emergency response - Recordkeeping and documentation

Personal Qualities That Matter

- Strong interpersonal and communication skills - Enthusiasm and passion for guiding and educating - Organizational and time-management skills - Patience and adaptability - Problem-solving and quick decision-making - Reliability and professionalism

Education and Career Pathway

This role typically requires a combination of education, training, and experience:

  • High School Diploma (minimum): Basic knowledge of geography, history, and communication skills
  • Training or Certification: Courses or certifications in tour guiding or hospitality (optional but beneficial)
  • On-the-Job Experience: Learning tour routes, commentary, and logistics through practical experience
  • Continuous Learning: Staying updated on attractions, history, and customer service practices

Where Do Tour and Travel Guides Work?

They are employed in tourism, recreation, and cultural organizations:

  • Travel Agencies and Tour Companies
  • Museums and Historical Sites
  • National Parks and Recreational Areas
  • City and Cultural Attractions
  • Cruise Lines and Resorts

Work environments may include outdoor locations, transportation vehicles, museums, or visitor centers.

Is This Career Difficult?

This career requires strong communication, organizational, and interpersonal skills. Guides must engage diverse audiences, manage groups, and adapt to changing schedules and conditions.

Who Should Consider This Career?

This career may be a strong fit if you:

  • Enjoy sharing knowledge about history, culture, or nature
  • Are outgoing and comfortable speaking to groups
  • Can handle logistical planning and problem-solving
  • Are adaptable, patient, and enthusiastic
  • Want a career in tourism, recreation, or cultural education

How to Prepare Early

  • Take courses in history, geography, foreign languages, or tourism
  • Volunteer or intern at museums, parks, or travel organizations
  • Develop public speaking and customer service skills
  • Learn about local attractions, culture, and travel logistics
  • Gain experience leading small groups or conducting presentations

Tour and travel guides provide memorable and educational experiences for travelers, combining knowledge, communication, and organizational skills to showcase destinations and culture.

Career Video

Video from CareerOneStop, sponsored by U.S. Department of Labor

Key facts

Median: $36,660
Employment: 55,800
Growth (2024–2034): +8.0%
Education: High school diploma

Top Skills

Adaptability Customer-service skills Detail oriented Interpersonal skills Speaking and listening skills

StartRight Career Intelligence Metrics

Job Growth Outlook

+8.0%
Steady growth: This field is expected to grow at a rate similar to the overall job market.

Automation Risk Assessment

Medium Risk
32.0% probability of being automated in the next 10-20 years. This job has some routine elements but still requires human judgment and interaction.

Work-Life Balance Score

6.3/10
Good work-life balance based on typical work schedules, stress levels, and time demands.

Personality Fit (RIASEC Profile)

5.6
Realistic
4.6
Investigative
6.6
Artistic
8.8
Social
5.6
Enterprising
5.4
Conventional
Powered by O*NET Career Profiling

Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.

O*NET Official Logo Official assessment tool by the U.S. Department of Labor

Strengths

  • High Demand
  • Flexible Work
  • Continuous Learning

Challenges

  • Burnout Risk
  • Rapid Technological Change

Median Salary Comparison

Employment projection (2024–2034)

Geographic Employment & Wage Analysis

BLS OEWS Data Updated 2024-05
View Interactive BLS Maps

States with Highest Employment

  • California 6,940
  • Florida 3,030
  • Texas 2,450
  • New York 2,250
  • Arizona 2,090
  • Pennsylvania 1,750
  • North Carolina 1,710
  • Alaska 1,650
  • Colorado 1,590
  • Utah 1,590
BLS OEWS data (2024-05)

Regional Wage Variations

  • California +15%
    $42,210
  • Florida -4%
    $35,240
  • Texas -18%
    $30,050
  • New York 2%
    $37,510
  • Pennsylvania -12%
    $32,210
  • North Carolina -9%
    $33,490
  • Alaska +23%
    $45,000
  • Colorado +13%
    $41,600
  • Utah +6%
    $38,820
  • Massachusetts +7%
    $39,360
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High Growth: +3.2%
Los Angeles-Long Beach
Employment: High Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium Growth: +1.5%
Dallas-Fort Worth
Employment: Medium Growth: +4.1%
San Francisco-Oakland
Employment: High Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Travel arrangement and reservation services
85%
Scenic and sightseeing transportation
70%
Amusement, gambling, and recreation industries
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South