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School and Career Counselors and Advisors

SOC: 21-1012 • Data from U.S. Bureau of Labor Statistics & O*NET

Key Insights

School and Career Counselors and Advisors are a dynamic career within the sector, offering a unique blend of opportunities and challenges for professionals seeking meaningful work.

The median annual salary for this occupation is $65,140, which is above the typical salary for this field. Over the next decade, employment is projected to grow by 4.0%, following overall growth trends and steady opportunities . The automation risk for this occupation is 6.0%. This suggests a high degree of job security, as automation is less likely to impact this role in the near future. Work-life balance is rated as 8.1, which can be an important factor for job satisfaction and overall well-being.

Individuals with Social, Artistic, or Investigative personality traits tend to thrive in this career. Key skills for success include Analytical skills, Compassion, Interpersonal skills, Listening skills, Speaking skills. Developing and refining these abilities can set you apart from other candidates and help you excel in your role. Notable strengths for this occupation are High Demand, Flexible Work, Continuous Learning. Leveraging these strengths can lead to greater job satisfaction and career advancement. Some common challenges professionals may encounter include Burnout Risk, Rapid Technological Change. Being aware of these potential obstacles can help you prepare and develop strategies to overcome them.

The highest employment levels for this occupation are found in California, offering strong job prospects in that region. The leading industry for this role is Elementary and secondary schools; local, which may provide additional opportunities for specialization and growth.

Whether you are just starting your career journey or looking to make a change, School and Career Counselors and Advisors offers a compelling mix of salary potential, job outlook, and personal fit. By understanding the key factors that influence success in this field, you can make informed decisions and position yourself for long-term achievement.

What They Do

School and Career Counselors and Advisors help students and clients develop educational and career plans, overcome challenges, and achieve personal and professional goals. They provide guidance on course selection, college applications, career pathways, and personal development. Their work is critical in education, workforce preparation, and student success.

This career is well suited for individuals who enjoy counseling, problem-solving, and supporting others in achieving their goals.

What Do School and Career Counselors and Advisors Do?

These professionals assess student needs, provide guidance, and develop strategies to support academic and career success.

Common responsibilities include:

  • Assessing students’ skills, interests, and abilities
  • Advising on course selection, college applications, and career options
  • Developing individualized education and career plans
  • Facilitating workshops, counseling sessions, and group discussions
  • Monitoring student progress and providing interventions as needed
  • Collaborating with teachers, administrators, and parents
  • Maintaining confidential records and documentation

Key Areas of School and Career Counseling

Counselors and advisors may focus on specific populations or aspects of guidance:

  • Academic Counseling: Helping students plan and achieve educational goals
  • Career Planning and Exploration: Guiding clients in career decision-making and job preparation
  • College and Post-Secondary Guidance: Assisting with applications, financial aid, and admissions
  • Personal and Social Support: Addressing emotional, social, or behavioral challenges
  • Workshops and Program Development: Creating programs to support learning and career readiness

Skills and Abilities Needed

Counselors and advisors combine interpersonal, analytical, and organizational skills.

Core Professional Skills

- Counseling and guidance techniques - Career assessment and educational planning - Communication and active listening - Program development and facilitation - Recordkeeping and documentation - Collaboration with educators, families, and community resources

Personal Qualities That Matter

- Empathy and patience - Strong interpersonal and communication skills - Analytical and problem-solving ability - Organizational and time-management skills - Cultural sensitivity and ethical judgment - Motivational and supportive mindset

Education and Career Pathway

This role typically requires formal education and training:

  • Bachelor’s Degree (minimum): Education, psychology, counseling, or related field
  • Master’s Degree (common): School counseling, career counseling, or counseling psychology
  • Internship or Practicum: Supervised experience in counseling settings
  • Licensure or Certification: Required in most states for school counselors
  • Continuing Education: Staying current with counseling techniques, career trends, and educational practices

Where Do School and Career Counselors and Advisors Work?

They are employed in organizations focused on education and career development:

  • Elementary, Middle, and High Schools
  • Colleges and Universities
  • Career Centers and Workforce Programs
  • Nonprofit Organizations
  • Private Counseling or Consulting Services

Work environments include offices, classrooms, counseling centers, and community facilities.

Is This Career Difficult?

This career requires strong interpersonal skills, problem-solving abilities, and patience. Counselors must manage diverse student needs, provide guidance, and adapt strategies to support success.

Who Should Consider This Career?

This career may be a strong fit if you:

  • Enjoy helping students and clients achieve educational and career goals
  • Are patient, empathetic, and supportive
  • Can communicate effectively and work collaboratively
  • Are organized and detail-oriented
  • Want a career focused on guidance, counseling, and personal development

How to Prepare Early

  • Take courses in psychology, education, and counseling
  • Volunteer or intern in schools, career centers, or youth programs
  • Develop communication, listening, and problem-solving skills
  • Learn about career pathways, college admissions, and workforce development
  • Explore graduate programs and certification opportunities in counseling

School and career counselors and advisors guide students and clients toward educational and professional success, providing support, resources, and strategies for achieving personal and career goals.

Career Video

Video from CareerOneStop, sponsored by U.S. Department of Labor

Key facts

Median: $65,140
Employment: 376,300
Growth (2024–2034): +4.0%
Education: Master's degree

Top Skills

Analytical skills Compassion Interpersonal skills Listening skills Speaking skills

StartRight Career Intelligence Metrics

Job Growth Outlook

+4.0%
Steady growth: This field is expected to grow at a rate similar to the overall job market.

Automation Risk Assessment

Low Risk
6.0% probability of being automated in the next 10-20 years. This job is relatively safe from automation due to its creative, social, or complex problem-solving requirements.

Work-Life Balance Score

8.1/10
Excellent work-life balance based on typical work schedules, stress levels, and time demands.

Personality Fit (RIASEC Profile)

4.0
Realistic
5.8
Investigative
7.0
Artistic
9.2
Social
5.0
Enterprising
5.8
Conventional
Powered by O*NET Career Profiling

Personality Match: The higher the score (out of 10), the better this career matches that personality type. People with similar interests and work styles tend to be most satisfied in careers that match their personality profile.

O*NET Official Logo Official assessment tool by the U.S. Department of Labor

Strengths

  • High Demand
  • Flexible Work
  • Continuous Learning

Challenges

  • Burnout Risk
  • Rapid Technological Change

Median Salary Comparison

Employment projection (2024–2034)

Geographic Employment & Wage Analysis

BLS OEWS Data Updated 2024-05
View Interactive BLS Maps

States with Highest Employment

  • California 44,160
  • Texas 32,350
  • New York 22,660
  • Florida 21,080
  • Ohio 13,030
  • Illinois 12,790
  • Massachusetts 11,850
  • Pennsylvania 11,500
  • Georgia 10,890
  • North Carolina 9,630
BLS OEWS data (2024-05)

Regional Wage Variations

  • California +45%
    $94,320
  • Texas 1%
    $65,660
  • New York +7%
    $69,900
  • Florida -17%
    $54,080
  • Ohio -5%
    $61,960
  • Illinois -6%
    $61,210
  • Massachusetts +21%
    $78,840
  • Pennsylvania -6%
    $61,460
  • Georgia -2%
    $63,990
  • North Carolina -12%
    $57,100
BLS OEWS state wage data
Top Metropolitan Areas
New York-Newark-Jersey City
Employment: High Growth: +3.2%
Los Angeles-Long Beach
Employment: High Growth: +2.8%
Chicago-Naperville-Elgin
Employment: Medium Growth: +1.5%
Dallas-Fort Worth
Employment: Medium Growth: +4.1%
San Francisco-Oakland
Employment: High Growth: +2.3%
Based on BLS metropolitan area data
Industries with Highest Concentrations
Elementary and secondary schools; local
85%
Elementary and secondary schools; private
70%
Junior colleges, colleges, universities, and professional schools; state and local (6112,3)
55%
Regional Job Market Outlook
Strong
West Coast
Stable
Northeast
Growing
South